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At 650 GSM, woven from premium combed cotton, it carries the kind of weight that feels earned. Dense, deeply absorbent, and built to last — this is a towel that performs as well as it looks. Not a mass-produced afterthought. Something chosen. Something personal.\u003c\/p\u003e\n\n\u003ch2\u003eThe Experience\u003c\/h2\u003e\n\u003cp\u003eThere is a consistency to combed cotton that you notice immediately and keep noticing. Not the unpredictable texture of a standard towel that feels different depending on how it's dried. Not the roughness that sets in after a few washes. The Vilasita feels the same every time — smooth, even, deeply soft — because the combing process that creates it is designed specifically to remove inconsistency from the fibre before it ever becomes yarn.\u003c\/p\u003e\n\n\u003cp\u003eAt 650 GSM, the Vilasita wraps with genuine presence. Heavy enough to feel indulgent. Refined enough to dry quickly and hold its shape after every wash. This is what premium combed cotton at this weight feels like: the reliable luxury of a towel that never disappoints.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Combed Cotton Changes Everything\u003c\/h2\u003e\n\u003cp\u003eStandard cotton yarn is spun from raw fibres — short, long, coarse, fine, all mixed together. The result is a yarn with irregularities: short fibres that stick out and cause pilling, weak spots that thin with washing, and a texture that can feel inconsistent against skin.\u003c\/p\u003e\n\n\u003cp\u003eCombed cotton goes through an additional step before spinning. The fibres are passed through fine-toothed combs that remove all short fibres, impurities, and misaligned strands. What remains is only the longest, most uniform fibres — which are then spun into a yarn that is smoother, stronger, and softer than anything standard cotton produces.\u003c\/p\u003e\n\n\u003cp\u003eThe difference is felt immediately. And it compounds over time.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003cthead\u003e\n    \u003ctr\u003e\n      \u003cth\u003eExperience\u003c\/th\u003e\n      \u003cth\u003eVilasita 650 GSM Combed Cotton\u003c\/th\u003e\n      \u003cth\u003eStandard Cotton Towel\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eAgainst your skin\u003c\/td\u003e\n      \u003ctd\u003eSmooth, even, consistently soft\u003c\/td\u003e\n      \u003ctd\u003eInconsistent texture, rough short fibres\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eAfter every wash\u003c\/td\u003e\n      \u003ctd\u003eHolds softness and body, minimal pilling\u003c\/td\u003e\n      \u003ctd\u003ePills, thins, loses its softness quickly\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eAbsorbency\u003c\/td\u003e\n      \u003ctd\u003eHigh — dense 650 GSM pile wicks moisture fast\u003c\/td\u003e\n      \u003ctd\u003eModerate — irregular fibres reduce efficiency\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eDurability\u003c\/td\u003e\n      \u003ctd\u003eLonger aligned fibres hold together through years of use\u003c\/td\u003e\n      \u003ctd\u003eShort fibres break down and shed with washing\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eColour depth\u003c\/td\u003e\n      \u003ctd\u003eRich, consistent colour across smooth uniform fibres\u003c\/td\u003e\n      \u003ctd\u003eUneven dye uptake, colour fades faster\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eWhat it says about you\u003c\/td\u003e\n      \u003ctd\u003eChosen with intention\u003c\/td\u003e\n      \u003ctd\u003eDefault choice\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eCrafted With Intention\u003c\/h2\u003e\n\u003cp\u003eAt 650 GSM, the Vilasita is built for those who want a premium towel that performs without compromise — day after day, wash after wash. The combed cotton construction means the pile stays intact, the colours stay vivid, and the softness stays consistent in a way standard cotton simply cannot sustain.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in 6 bold, deeply saturated colours — Denim, Jamaika, Crimson, Granite Grey, Flax, Cocoa. These aren't quiet, timid shades. They are colours chosen for people who want their bathroom to feel deliberate and considered. Rich tones that hold their depth because combed cotton takes dye more evenly and releases it more slowly than standard yarn.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Is For\u003c\/h2\u003e\n\u003cp\u003eFor the person who has upgraded their skincare, their bedding, their morning routine, and now wonders why their towel hasn't followed. For anyone who wants the weight and absorbency of a premium towel without compromise on softness or longevity. For anyone who believes a daily ritual, done well, is a form of self-respect.\u003c\/p\u003e\n\n\u003cp\u003eThe Vilasita is also the gift that communicates taste. Bold colours, premium weight, a feel that speaks for itself. The kind of thing people unwrap and immediately understand.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Premium Combed Cotton\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGSM:\u003c\/strong\u003e 650 GSM\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBath Towel Size:\u003c\/strong\u003e 75 cm × 150 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHand Towel Size:\u003c\/strong\u003e 40 cm × 60 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Denim, Jamaika, Crimson, Granite Grey, Flax, Cocoa\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin types, including sensitive skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Sassoon Fab International Pvt. Ltd.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle with a mild detergent. Do not pour detergent directly onto the towel. Tumble dry on low or hang in shade. No bleach, no fabric softener, no ironing required. Avoid fabric softener — it coats the combed cotton fibres over time and reduces both softness and absorbency. The Vilasita takes care of itself.\u003c\/p\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is combed cotton and why does it matter?\u003c\/strong\u003e\u003cbr\u003e\nCombed cotton goes through an extra processing step before spinning — fine-toothed combs remove all short fibres, impurities, and misaligned strands from the raw cotton. What remains is only the longest, most uniform fibres. The result is a yarn that is smoother, stronger, and softer than standard cotton, with less pilling, more consistent texture, and better dye uptake. It's a meaningful upgrade that you feel every time you use the towel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow is combed cotton different from Egyptian cotton?\u003c\/strong\u003e\u003cbr\u003e\nCombed cotton and Egyptian cotton address quality in different ways. Egyptian cotton refers to the origin and fibre variety — a naturally long-staple cotton grown in the Nile Delta. Combed cotton refers to the processing method — a step applied to remove short fibres and impurities from any cotton variety. The Vilasita is combed cotton at 650 GSM: premium processing, premium weight, premium performance. A different kind of excellence from the Artemis — equally considered, differently constructed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill the bold colours fade after washing?\u003c\/strong\u003e\u003cbr\u003e\nCombed cotton takes dye more evenly than standard yarn — the smooth, uniform fibres allow colour to penetrate consistently rather than sitting unevenly on rough surfaces. Wash cold, avoid bleach, and the Vilasita's colours — Denim, Crimson, Jamaika and the rest — will hold their depth through years of regular use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs 650 GSM too heavy for everyday use?\u003c\/strong\u003e\u003cbr\u003e\n650 GSM is premium-weight — noticeably substantial in a way that feels deliberate rather than impractical. It will take slightly longer to dry between uses than a lighter towel, so we recommend tumble drying on low or hanging in a well-ventilated space. The payoff is genuine luxury weight and exceptional absorbency every single use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003e\nYes. The combing process removes the short, irregular fibres that can feel scratchy or abrasive against skin. What remains is a smooth, even pile that is considerably gentler than standard cotton — suitable for sensitive skin and daily use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it good for gifting?\u003c\/strong\u003e\u003cbr\u003e\nVery much so. The bold colour palette makes it a gift with a point of view — the kind that communicates genuine thought. At 650 GSM with combed cotton construction, it arrives feeling premium and stays that way. A reliable choice for housewarmings, birthdays, weddings, or anyone who deserves better than a generic white towel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSome things you notice once. The Vilasita, you notice every morning.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eChoose your colour. Elevate your daily ritual.\u003c\/p\u003e","brand":"Sassoon Fab International Pvt. Ltd.","offers":[{"title":"DENIM \/ Bath Towel","offer_id":42596431855774,"sku":"Vilasita-Towel-Midnight Blue","price":1169.0,"currency_code":"INR","in_stock":true},{"title":"DENIM \/ Hand Towel","offer_id":46607422816414,"sku":"Vilasita-HT-Denim","price":519.0,"currency_code":"INR","in_stock":true},{"title":"JAMAIKA \/ Bath Towel","offer_id":42596426023070,"sku":"Vilasita-Towel-Jamaika","price":1169.0,"currency_code":"INR","in_stock":true},{"title":"JAMAIKA \/ Hand Towel","offer_id":46607422849182,"sku":"Vilasita-HT-Jamaika","price":519.0,"currency_code":"INR","in_stock":true},{"title":"CRIMSON \/ Bath Towel","offer_id":42596431823006,"sku":"Vilasita-Towel-Crimson","price":1169.0,"currency_code":"INR","in_stock":true},{"title":"CRIMSON \/ Hand Towel","offer_id":46607422881950,"sku":"Vilasita-HT-Crimson","price":519.0,"currency_code":"INR","in_stock":true},{"title":"GRANITE GREY \/ Bath Towel","offer_id":42596431888542,"sku":"Vilasita-Towel-Granite Grey","price":1169.0,"currency_code":"INR","in_stock":true},{"title":"GRANITE GREY \/ Hand Towel","offer_id":46607422914718,"sku":"Vilasita-HT-Grey","price":519.0,"currency_code":"INR","in_stock":true},{"title":"FLAX \/ Bath Towel","offer_id":42596431921310,"sku":"Vilasita-Towel-Flax","price":1169.0,"currency_code":"INR","in_stock":true},{"title":"FLAX \/ Hand Towel","offer_id":46607422947486,"sku":"Vilasita-HT-Flax","price":519.0,"currency_code":"INR","in_stock":true},{"title":"COCOA \/ Bath Towel","offer_id":42596431954078,"sku":"Vilasita-Towel-Cocoa","price":1169.0,"currency_code":"INR","in_stock":true},{"title":"COCOA \/ Hand Towel","offer_id":46607422980254,"sku":"Vilasita-HT-Cocoa","price":519.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/Midnight-Blue-1.jpg-new.jpg?v=1753090917"},{"product_id":"wedelia-jacquard-weave-waterproof-king-size-mattress-protector","title":"Wedelia Jacquard Weave Waterproof King Size Mattress Protector","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eSize \u0026amp; Net Quantity:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e72x78 Inches \u0026amp; (1 N)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eA good night's sleep is essential for overall well-being, and one way to enhance your sleep experience is by investing in a high-quality mattress protector. Among the options available, a jacquard weave mattress protector stands out for its combination of functionality, style, and comfort. A jacquard weave mattress protector can improve the longevity and cleanliness of your mattress while adding an elegant touch to your bedroom décor.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/common1_480x480.jpg?v=1702899217\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/common2_480x480.jpg?v=1702899217\"\u003e\u003c\/div\u003e","brand":"Sassoon Fab International Pvt. Ltd.","offers":[{"title":"Motif","offer_id":42599732904094,"sku":"MP-Wedelia-Motif","price":2699.0,"currency_code":"INR","in_stock":true},{"title":"Pebble","offer_id":42599732838558,"sku":"MP-Wedelia-Pebble","price":2699.0,"currency_code":"INR","in_stock":true},{"title":"Floral","offer_id":42599732871326,"sku":"MP-Wedelia-Floral","price":2699.0,"currency_code":"INR","in_stock":true},{"title":"Checks","offer_id":43027050463390,"sku":"MP-Wedelia-Checks","price":2699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/motif-1.jpg?v=1753090908"},{"product_id":"spur-bamboo-fabric-king-size-mattress-protector","title":"Spur Bamboo Fabric King Size Mattress Protector","description":"\u003cp style=\"text-align: left;\"\u003eThe Spur Bamboo Mattress Protector offers natural softness and breathable protection using premium bamboo fabric. Known for its hypoallergenic and moisture-wicking properties, it keeps your mattress fresh, cool, and protected while enhancing sleep comfort.\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eInvest in a \u003c\/span\u003eBamboo Fabric Mattress Protector to enhance the longevity and cleanliness of your mattress while enjoying the luxurious feel.\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sassoon Fab International Pvt. Ltd.","offers":[{"title":"Grey","offer_id":43009246101662,"sku":"MP-Bamboo-Grey","price":2699.0,"currency_code":"INR","in_stock":true},{"title":"White","offer_id":43009244463262,"sku":"MP-Bamboo-White","price":2699.0,"currency_code":"INR","in_stock":true},{"title":"Beige","offer_id":43009244496030,"sku":"MP-Bamboo-Beige","price":2699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/1st-image.jpg?v=1753090905"},{"product_id":"artemis-egyptian-cotton-towel-in-650-gsm","title":"Artemis Egyptian Cotton Towel in 650 GSM","description":"\n\u003cp style=\"font-size:1.15em; line-height:1.9; color:#2c2c2c; font-style:italic;\"\u003e\nYou already know what a good towel feels like. You've just never felt one quite like this.\n\u003c\/p\u003e\n\n\u003cp style=\"font-size:1.05em; line-height:1.9; color:#444;\"\u003e\nThe \u003cstrong\u003eArtemis Egyptian Cotton Towel in 650 GSM\u003c\/strong\u003e was made for the moment just after a shower — when everything else falls away and the only thing that matters is the fabric against your skin. Woven from extra-long-staple Egyptian cotton and built to a generous 650 GSM, it wraps with a weight that feels genuinely earned. Not a mass-produced bathroom staple. A considered choice. A daily luxury that gets better with every wash.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eThe Experience\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nThere is a quality to Egyptian cotton that you notice from the first touch — and keep noticing. Not the coarse texture of a standard towel that roughens after a few cycles. Not the thinning pile that signals a fabric giving up. The Artemis wraps with a consistent, plush depth that holds its character through years of washing, because the extra-long-staple fibres it's built from are simply stronger and smoother than anything standard cotton produces.\n\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nAt 650 GSM, this is a towel with genuine presence. Thick enough to feel indulgent. Refined enough to absorb efficiently and dry quickly between uses. The kind of weight that luxury hotels invest in — available for your bathroom, in your choice of colour.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eWhy Egyptian Cotton Changes Everything\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nStandard cotton is spun from a mix of short and long fibres — uneven, inconsistent, and prone to breaking down. Egyptian cotton is different at its source. Grown in the Nile Delta and harvested by hand, it produces extra-long-staple fibres that are naturally stronger, finer, and more uniform than any standard variety. When spun into yarn, these fibres create a fabric that is measurably softer, more absorbent, and built to outlast anything regular cotton achieves.\n\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nThe most remarkable thing about Egyptian cotton is what happens over time. It does not harden or thin with repeated washing. The long fibres hold together — and the towel holds its softness — in a way that standard cotton simply cannot sustain.\n\u003c\/p\u003e\n\n\u003ctable style=\"width:100%; border-collapse:collapse; margin:20px 0; font-size:0.93em;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background:#f5f0ea; text-align:left;\"\u003e\n      \u003cth style=\"padding:13px 16px; color:#1a1a1a; font-weight:700; letter-spacing:0.04em;\"\u003eExperience\u003c\/th\u003e\n      \u003cth style=\"padding:13px 16px; color:#1a1a1a; font-weight:700; letter-spacing:0.04em;\"\u003eArtemis 650 GSM Egyptian Cotton\u003c\/th\u003e\n      \u003cth style=\"padding:13px 16px; color:#1a1a1a; font-weight:700; letter-spacing:0.04em;\"\u003eStandard Cotton Towel\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eAgainst your skin\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003ePlush, smooth, genuinely soft\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eInconsistent texture, rough short fibres\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee; background:#faf8f5;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eAfter every wash\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eRetains softness, holds pile integrity\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eStiffens, pills, and thins over time\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eAbsorbency\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eHigh — dense 650 GSM pile draws moisture fast\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eModerate — irregular fibres reduce efficiency\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee; background:#faf8f5;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eDurability\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eLong-staple fibres hold through years of use\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eShort fibres break down and shed with washing\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eFor sensitive skin\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eGentle, smooth loops, kind to all skin types\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eCan irritate, especially after repeated washes\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"background:#faf8f5;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eWhat it says about you\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eChosen with intention\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eDefault choice\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eCrafted With Intention\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nAt 650 GSM, the Artemis sits at the upper end of premium towel construction — the weight range that five-star hotels and luxury spas choose for a reason. Dense enough to deliver a genuinely indulgent wrap. Refined enough to dry efficiently and hang beautifully after every use. The elegant woven border finish adds a considered, polished detail that holds up as well as the fabric itself.\n\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nAvailable in 6 carefully chosen colours — Aroma, Coral, Maroon, Taupe, Glacier, and Walnut. Tones selected to complement a premium bathroom rather than simply fill it. Each colour takes dye evenly because Egyptian cotton's uniform long fibres absorb pigment consistently — so what you see on day one is what you have a year later.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eWho This Is For\u003c\/h2\u003e\n\n\u003cdiv style=\"margin:20px 0; padding:20px 24px; background:#faf8f5; border-left:3px solid #c8b89a;\"\u003e\n  \u003cp style=\"margin:0; line-height:1.9; color:#444;\"\u003eFor the person who has upgraded their skincare, their bedding, their morning routine — and now realises their towel hasn't kept pace. For anyone who wants a luxury Egyptian cotton towel that performs without compromise on softness, absorbency, or longevity. For anyone who believes a daily ritual, done well, is a form of self-respect.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nThe Artemis is also a gift that communicates genuine taste. Premium weight, exceptional softness, a fabric that speaks for itself the moment it's unwrapped. The kind of thing people receive and immediately understand.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2; color:#444; padding-left:20px;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Extra-Long-Staple Egyptian Cotton\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGSM:\u003c\/strong\u003e 650 GSM\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBath Towel Size:\u003c\/strong\u003e 75 cm × 150 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHand Towel Size:\u003c\/strong\u003e 40 cm × 60 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Dense, plush pile with elegant woven border\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Aroma, Coral, Maroon, Taupe, Glacier, Walnut\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin types, including sensitive skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Quantity:\u003c\/strong\u003e 1 Piece\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Sassoon Fab International Pvt. Ltd.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eCare\u003c\/h2\u003e\n\u003cp style=\"line-height:1.9; color:#555;\"\u003e\nMachine wash in warm or cold water on a gentle cycle with a mild detergent. Do not pour detergent directly onto the towel. Tumble dry on low or hang in shade. No bleach, no fabric softener, no ironing needed. Avoid fabric softener — it coats the Egyptian cotton loops over time and reduces both softness and absorbency. The Artemis takes care of itself.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eFAQs\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat makes Egyptian cotton towels better than regular cotton towels?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eEgyptian cotton is grown along the Nile Delta and harvested by hand, producing extra-long-staple fibres that are naturally stronger, finer, and more uniform than standard cotton. These fibres create a smoother, denser yarn — resulting in towels that are softer against the skin, more absorbent, and significantly more durable over years of regular use. It is a meaningful, measurable upgrade.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs a 650 GSM Egyptian cotton towel good for everyday use?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eYes — 650 GSM is the weight that premium hotels use precisely because it performs as well as it feels. Thick and absorbent enough to be genuinely indulgent, yet structured enough to dry properly between uses. The Artemis is built for daily use without any compromise on the luxury experience.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow absorbent is the Sassoon Artemis Egyptian cotton towel?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eVery. The extra-long-staple Egyptian cotton loops have a naturally high surface area that draws moisture away from the skin quickly. At 650 GSM, the dense pile amplifies this — so you're dry faster and more thoroughly than a standard weight towel achieves.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill the towel stay soft after repeated washing?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eYes — long-staple durability is one of Egyptian cotton's most valued qualities. The fibres hold together through repeated washing cycles in a way that short-staple cotton cannot match. With proper care, the Artemis maintains its softness, pile depth, and performance for years.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow should I wash and care for my Egyptian cotton towel?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eMachine wash on a gentle cycle in warm or cold water with a mild detergent. Keep bleach and fabric softeners away — softener in particular coats the cotton loops over time and gradually reduces absorbency. Tumble dry on low or air dry in shade. That is genuinely all it needs to stay at its best.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003cp style=\"font-size:1.1em; line-height:1.9; color:#1a1a1a; font-weight:500; font-style:italic;\"\u003e\nSome things you notice once. The Artemis, you notice every morning.\n\u003c\/p\u003e\n\u003cp style=\"font-size:1.0em; color:#2a6e3f; font-weight:700; letter-spacing:0.04em; text-transform:uppercase;\"\u003e\nChoose your colour. Elevate your daily ritual.\n\u003c\/p\u003e\n","brand":"Sassoon Fab International Pvt. 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Crafted from advanced microfiber technology, this remarkable towel offers unrivaled absorbency and a delightful touch against the skin. Get ready to elevate your hand drying experience to a whole new level of comfort and efficiency. Indulge in the luxurious feel and unmatched absorbency of a microfiber basin towel. With its superior moisture-wicking properties, gentle touch, and quick-drying capabilities, this towel is a must-have accessory for any bathroom, enjoy the long-lasting durability of microfiber. Upgrade your hand hygiene routine and elevate your bathroom experience with this exceptional towel.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in;\"\u003e\u003cstrong\u003e\u003cu\u003eSuperior Absorbency:\u003c\/u\u003e\u003c\/strong\u003e\u003cbr\u003eThe standout feature of a microfiber towels is its exceptional absorbency. 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Thank you for your understanding.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Sassoon Fab","offers":[{"title":"Glossy Grape","offer_id":44004661362846,"sku":"Artemis-BS-Glossygrape-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Steel Blue","offer_id":44004661199006,"sku":"Artemis-BS-Steelblue-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Fawn","offer_id":44004661231774,"sku":"Artemis-BS-Fawn-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Camel","offer_id":44004661264542,"sku":"Artemis-BS-Camel-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Birch Grey","offer_id":44004661297310,"sku":"Artemis-BS-Birchgrey-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Denim","offer_id":44004661330078,"sku":"Artemis-BS-Denim-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Ivory","offer_id":44004661395614,"sku":"Artemis-BS-Ivory-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Mauve","offer_id":44004661428382,"sku":"Artemis-BS-Mauve-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Ocean","offer_id":44004661461150,"sku":"Artemis-BS-Ocean-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Pebble","offer_id":44004661493918,"sku":"Artemis-BS-Pebble-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Rosewood","offer_id":44004661526686,"sku":"Artemis-BS-Rosewood-Stripe","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Taupe Brown","offer_id":44004661592222,"sku":"Artemis-BS-Taupe-Stripe","price":4299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/Glossy-Grape-2_8c83e79f-c1fb-4364-9292-2168c83dd760.jpg?v=1753090700"},{"product_id":"artemis-italian-jacquard-weave-sateen-cotton-bedsheet-400-tc-icey-design","title":"Artemis Italian Jacquard Weave Sateen Cotton Bedsheet- 400 TC (Icey Design)","description":"\u003cp style=\"text-align: center;\"\u003eElevate your bedroom with the Artemis Italian Jacquard Weave Sateen Cotton Bedsheet – 400 TC. 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Thank you for your understanding.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Sassoon Fab","offers":[{"title":"Camel","offer_id":44004806918302,"sku":"Artemis-BS-Icey-Camel","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Steel Blue","offer_id":44004806819998,"sku":"Artemis-BS-Icey-Steelblue","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Fawn","offer_id":44004806885534,"sku":"Artemis-BS-Icey-Fawn","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Glossy Grape","offer_id":44004807082142,"sku":"Artemis-BS-Icey-Glossygrape","price":4299.0,"currency_code":"INR","in_stock":false},{"title":"Birch Grey","offer_id":44004806983838,"sku":"Artemis-BS-Icey-Birchgrey","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Denim","offer_id":44004807016606,"sku":"Artemis-BS-Icey-Denim","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Ivory","offer_id":44004807114910,"sku":"Artemis-BS-Icey-Ivory","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Mauve","offer_id":44004807147678,"sku":"Artemis-BS-Icey-Mauve","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Ocean","offer_id":44004807213214,"sku":"Artemis-BS-Icey-Ocean","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Pebble","offer_id":44004807245982,"sku":"Artemis-BS-Icey-Pebble","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Rosewood","offer_id":44004807311518,"sku":"Artemis-BS-Icey-Rosewood","price":4299.0,"currency_code":"INR","in_stock":true},{"title":"Taupe Brown","offer_id":44004807409822,"sku":"Artemis-BS-Icey-Taupe","price":4299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/Camel-2_d5331ede-9e70-4f67-82e4-9b48c53634a3.jpg?v=1753090694"},{"product_id":"pratishtha-3-pc-towel-set","title":"Pratishtha 3 Pc Towel Set","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eSize \u0026amp; Net Quantity: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eBath Towel 1N (70x145 cm) + Hand Towel 2N (40x60 cm)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eElevate your festive gifting with the luxurious Towel Gifting Set from Sassoon- \u003cstrong\u003ePratishtha.\u003c\/strong\u003e Perfect for Diwali, Dhanteras, Bhaidooj, or any special occasion, this elegant towel set features a plush bath towel and two hand towels, making it a thoughtful addition to any home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003eCrafted with care from high-quality 400gsm cotton, these towels are not only supremely soft but also highly absorbent, ensuring a delightful experience every time your loved ones reach for them. 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Encased in soft waxed cotton with an innovative chamber construction, this luxury duvet offers natural temperature regulation, lightweight insulation, and long-lasting durability for an elevated sleep experience.\u003c\/p\u003e","brand":"Sassoon Fab International Pvt. Ltd.","offers":[{"title":"Default Title","offer_id":44551153320094,"sku":"Deslay-Duvet-Wool\u0026Goosedown","price":54999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/1_faf66509-b1db-4ad5-8b25-f40bcc539cb2.jpg?v=1767354118"},{"product_id":"brink-100-cotton-unisex-waffle-bathrobe","title":"Brink 100% Cotton Unisex Waffle Bathrobe","description":"\u003cp\u003eElevate your bath routine with the Sassoon Brink Waffle Cotton Bathrobe, crafted from 100% breathable cotton. The lightweight waffle weave enhances airflow, absorbency, and quick drying while offering a modern spa-inspired look. Designed with a comfortable unisex fit, belt, and pockets, it blends style with everyday functionality.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/size-chart_f26d8427-e7a1-46ac-9416-c59fb6c33eac.jpg?v=1770190415\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Sassoon Fab International Pvt. 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Crafted from premium organic bamboo fibers, this bedding offers an ultra-soft, silky-smooth feel that enhances your sleep comfort. Naturally antibacterial and hypoallergenic, it is ideal for sensitive skin. 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You've just never felt one quite like this.\u003c\/p\u003e\n\n\u003cp\u003eThe Kama 100% Cotton Towel in 450 GSM was designed for a single, specific moment: the seconds after a shower when nothing exists except you and the fabric against your skin. At 450 GSM, it carries exactly the right weight — substantial enough to feel considered, light enough to dry quickly and hang beautifully. Not a mass-produced afterthought. Something chosen. Something personal.\u003c\/p\u003e\n\n\u003ch2\u003eThe Experience\u003c\/h2\u003e\n\u003cp\u003eThere is a certain softness that only well-woven cotton achieves. Not the scratchiness of a cheap towel that pills after three washes. Not the excessive bulk of a towel that never fully dries. The Kama sits in the sweet spot — dense enough to be genuinely absorbent, refined enough to feel soft against skin every single time.\u003c\/p\u003e\n\n\u003cp\u003eThis is what 450 GSM cotton feels like: a full wrap of warmth and comfort after every bath, shower, or swim. The kind of towel that makes a mundane moment feel deliberate.\u003c\/p\u003e\n\n\u003ch2\u003eWhy 450 GSM Is the Right Weight\u003c\/h2\u003e\n\u003cp\u003eGSM — grams per square metre — is the most honest number on a towel. Too low and it thins out fast, leaves skin damp, and feels disposable. Too high and it takes forever to dry, grows musty between uses, and hangs heavy on the rail.\u003c\/p\u003e\n\n\u003cp\u003e450 GSM is where daily comfort actually lives. It's the weight used in quality hotels and spas — dense enough to feel premium, practical enough to launder easily and dry between uses. The Kama delivers that balance, in 100% pure cotton, every day.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003cthead\u003e\n    \u003ctr\u003e\n      \u003cth\u003eExperience\u003c\/th\u003e\n      \u003cth\u003eKama 450 GSM Cotton\u003c\/th\u003e\n      \u003cth\u003eLow GSM Basic Towel\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eAgainst your skin\u003c\/td\u003e\n      \u003ctd\u003eSoft, full, comforting\u003c\/td\u003e\n      \u003ctd\u003eThin, rough, scratchy over time\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eAfter every wash\u003c\/td\u003e\n      \u003ctd\u003eRetains softness and body\u003c\/td\u003e\n      \u003ctd\u003eThins out, pills, loses shape\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eBetween uses\u003c\/td\u003e\n      \u003ctd\u003eDries well, stays fresh\u003c\/td\u003e\n      \u003ctd\u003eStays damp, develops odour quickly\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eAbsorbency\u003c\/td\u003e\n      \u003ctd\u003eHigh — wraps and wicks moisture\u003c\/td\u003e\n      \u003ctd\u003ePoor — drags without absorbing\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eLongevity\u003c\/td\u003e\n      \u003ctd\u003eHolds its weight and colour over years\u003c\/td\u003e\n      \u003ctd\u003eFades and wears out within months\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd\u003eWhat it says about you\u003c\/td\u003e\n      \u003ctd\u003eChosen with intention\u003c\/td\u003e\n      \u003ctd\u003eDefault choice\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eCrafted With Intention\u003c\/h2\u003e\n\u003cp\u003eThe Kama is made from 100% pure cotton — no synthetic blends, no shortcuts. Available in three bath towel sizes and a matching hand towel, it fits every body and every bathroom. And with 13 colours to choose from — Sage Green, Rust, Teal, Pink, Heaven, Cocoa, Grape, Denim, Crimson, Peanut, Shadow, White, Beige — the Kama lets your bathroom feel considered, not cobbled together.\u003c\/p\u003e\n\n\u003cp\u003eThese aren't afterthought colours. They are shades chosen to live well in real bathrooms — warm neutrals that age gracefully, and rich tones that hold their depth wash after wash.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Is For\u003c\/h2\u003e\n\u003cp\u003eFor the person who has upgraded their skincare, their bedding, their morning routine, and now wonders why their towel hasn't followed. For families who want a towel that works hard every day and still looks good doing it. For anyone who believes a daily ritual, done well, is a form of self-respect.\u003c\/p\u003e\n\n\u003cp\u003eThe Kama is also the gift that lands. A four-piece set, a colour chosen with care — it's the kind of thing people unwrap and immediately understand.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Cotton\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGSM:\u003c\/strong\u003e 450 GSM\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBath Towel XL:\u003c\/strong\u003e 90 cm × 180 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBath Towel L:\u003c\/strong\u003e 75 cm × 150 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBath Towel M:\u003c\/strong\u003e 60 cm × 120 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHand Towel:\u003c\/strong\u003e Standard size\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Sage Green, Rust, Teal, Pink, Heaven, Cocoa, Grape, Denim, Crimson, Peanut, Shadow, White, Beige\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin types, including sensitive skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Sassoon Fab International Pvt. Ltd.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle with a mild detergent. Do not pour detergent directly onto the towel. Tumble dry on low or hang in shade. No bleach, no fabric softener, no ironing required. Avoid fabric softener — it coats the cotton fibres over time and reduces absorbency. The Kama takes care of itself.\u003c\/p\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat does 450 GSM actually mean, and is it the right weight?\u003c\/strong\u003e\u003cbr\u003e\nGSM stands for grams per square metre — it's a measure of how dense and heavy the fabric is. 450 GSM is considered a mid-premium weight: substantial enough to be soft and absorbent, but not so heavy that it struggles to dry between uses. It's the weight most quality hotels use for daily towels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs this towel soft straight out of the pack?\u003c\/strong\u003e\u003cbr\u003e\nYes. But it gets better. 100% cotton towels soften gradually with washing as the fibres relax. By the third or fourth wash, the Kama will feel noticeably more broken in and comfortable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhich size should I choose?\u003c\/strong\u003e\u003cbr\u003e\nThe XL (90×180 cm) is a full wrap — ideal if you prefer a generous, hotel-style experience. The L (75×150 cm) is the classic bath towel size, versatile and easy to store. The M (60×120 cm) works well as a children's towel, gym towel, or a lighter everyday option.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill the colours fade after washing?\u003c\/strong\u003e\u003cbr\u003e\nThe Kama is made to hold its colour. Wash cold, avoid bleach, and tumble dry on low — the colours will stay rich and true through regular use for years.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003e\nYes. 100% pure cotton with no synthetic blends means there's nothing harsh against your skin. The 450 GSM weight gives it a softness that is gentle enough for sensitive skin and children.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it good for gifting?\u003c\/strong\u003e\u003cbr\u003e\nVery much so. The Kama is also available as a 4-piece gift set. A thoughtful, practical gift for housewarmings, weddings, birthdays, or anyone whose home you want to make feel more considered.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSome things you notice once. The Kama, you notice every morning.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eChoose your colour. Choose your size. 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