{"product_id":"deslay-signature-100-bamboo-towel","title":"Deslay Signature 100% Bamboo Towel","description":"\n\u003cp style=\"font-size:1.15em; line-height:1.9; color:#2c2c2c; font-style:italic;\"\u003e\nYou already know what a good towel feels like. You've just never felt one quite like this.\n\u003c\/p\u003e\n\n\u003cp style=\"font-size:1.05em; line-height:1.9; color:#444;\"\u003e\nThe \u003cstrong\u003eDeslay 100% Bamboo Towel\u003c\/strong\u003e was designed for a single, specific moment: the seconds after a shower when nothing exists except you and the fabric against your skin. At 550 GSM, it carries the kind of weight that feels deliberate. Not a mass-produced after-thought hanging in a hotel bathroom. Something chosen. Something personal.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eThe Experience\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nThere is a certain softness that only bamboo achieves. Not the aggressive plushness of a thick cotton towel that stiffens after two washes. Something finer. A texture that responds to your skin rather than imposing on it. Silk-smooth fibres that wrap without friction, dry without drag, and leave skin feeling cared for rather than simply dried.\n\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nThis is what 550 GSM bamboo feels like: substantial enough to be luxurious, refined enough to never feel heavy.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eWhy Bamboo Changes Everything\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nCotton has been the default for a century. Bamboo is what happens when you ask a better question. Its fibres are naturally round-tipped, creating a surface your skin reads as silk. It absorbs moisture faster, releases it faster, and carries a natural antibacterial property that no cotton towel can replicate without chemical treatment.\n\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nBut the most remarkable thing about bamboo is what happens over time. Where cotton hardens, bamboo softens. Where cotton thins, bamboo holds. Every wash returns something back to the towel rather than taking from it. The Deslay you use a year from now will feel better than the one you unwrap today.\n\u003c\/p\u003e\n\n\u003ctable style=\"width:100%; border-collapse:collapse; margin:20px 0; font-size:0.93em;\"\u003e\n  \u003cthead\u003e\n    \u003ctr style=\"background:#f5f0ea; text-align:left;\"\u003e\n      \u003cth style=\"padding:13px 16px; color:#1a1a1a; font-weight:700; letter-spacing:0.04em;\"\u003eExperience\u003c\/th\u003e\n      \u003cth style=\"padding:13px 16px; color:#1a1a1a; font-weight:700; letter-spacing:0.04em;\"\u003eDeslay Bamboo\u003c\/th\u003e\n      \u003cth style=\"padding:13px 16px; color:#1a1a1a; font-weight:700; letter-spacing:0.04em;\"\u003eStandard Cotton\u003c\/th\u003e\n    \u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eAgainst your skin\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eSilk-smooth, zero friction\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eRough, causes redness on sensitive skin\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee; background:#faf8f5;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eAfter every wash\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eGets softer, holds its body\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eStiffens, thins over time\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eBetween uses\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eDries fast, stays naturally fresh\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eStays damp, develops odour\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee; background:#faf8f5;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eFor sensitive skin\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eHypoallergenic, no chemical treatment\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eCan irritate, often chemically treated\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eSeasonal versatility\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eBreathes in summer, cocoons in winter\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eHeavy in summer, cold in winter\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr style=\"background:#faf8f5;\"\u003e\n      \u003ctd style=\"padding:12px 16px; color:#333;\"\u003eWhat it says about you\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#2a6e3f; font-weight:600;\"\u003eChosen with intention\u003c\/td\u003e\n      \u003ctd style=\"padding:12px 16px; color:#888;\"\u003eDefault choice\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eCrafted With Intention\u003c\/h2\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nAt 550 GSM, the Deslay sits in the sweet spot that luxury hotels use: dense enough to feel substantial in your hands, refined enough to dry quickly and hang beautifully. Every thread is 100% pure bamboo yarn. No cotton blended in to cut costs. No synthetic fill to bulk up the weight. Just bamboo, from fibre to finish.\n\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nAvailable in 12 curated colours, each named for the feeling they evoke rather than the shade they represent. Agean Breeze. Glacier Stream. Lavender Haze. Colours chosen to make your bathroom feel like somewhere you want to spend time.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eWho This Is For\u003c\/h2\u003e\n\n\u003cdiv style=\"margin:20px 0; padding:20px 24px; background:#faf8f5; border-left:3px solid #c8b89a;\"\u003e\n  \u003cp style=\"margin:0; line-height:1.9; color:#444;\"\u003eFor the person who has upgraded their skincare, their bedding, their coffee, and now wonders why their towel hasn't followed. For sensitive skin that deserves fabric without compromise. For anyone who believes that a daily ritual, done well, is a form of self-respect.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"line-height:1.9; color:#444;\"\u003e\nThe Deslay is also the gift that lands. Not because it's expensive, but because it's considered. The kind of thing people unwrap and immediately understand.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul style=\"line-height:2.2; color:#444; padding-left:20px;\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Pure Bamboo Yarn, no blends, no compromise\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGSM:\u003c\/strong\u003e 550 GSM\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBath Towel Size:\u003c\/strong\u003e 75 x 150 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHand Towel Size:\u003c\/strong\u003e 40 x 60 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColours:\u003c\/strong\u003e Agean Breeze, Coral Sunset, Cinnamon Sand, Morning Mist, Ivory Linen, Driftwood Dune, Silver Birch, Frosted Pine, Sage Whisper, Glacier Stream, Lavender Haze, Indigo Dream\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin types, including sensitive and eczema-prone skin\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNet Quantity:\u003c\/strong\u003e 1 Piece\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Deslay by Sassoon Fab International Pvt. Ltd.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eCare\u003c\/h2\u003e\n\u003cp style=\"line-height:1.9; color:#555;\"\u003e\nWash at 30°C with a mild detergent. Do not pour detergent directly on the towel. Tumble dry on low or hang in shade. No bleach, no fabric softener, no ironing required. Bamboo softens naturally with every wash — fabric softener would only interrupt that process.\n\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003ch2 style=\"font-size:1.25em; letter-spacing:0.08em; color:#1a1a1a; text-transform:uppercase;\"\u003eFAQs\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs the softness immediate, or does it improve over time?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eBoth. It's noticeably soft from the first use. But bamboo fibres relax with washing, so the towel genuinely improves. Most people notice a meaningful difference after the first five washes.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMy skin is very sensitive. Is this actually safe?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eYes. Bamboo is naturally hypoallergenic and achieves its softness without any chemical processing. There are no harsh dyes or synthetic treatments. It's one of the gentlest fabrics available for reactive skin.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs this 100% bamboo or is cotton blended in?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003e100% pure bamboo yarn throughout. No cotton, no polyester, no blending to reduce cost. What you feel is what bamboo actually is.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does 550 GSM compare to what hotels use?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eMost mid-range hotels use 400-500 GSM cotton. Five-star properties typically use 550-650 GSM. The Deslay at 550 GSM sits at the entry point of genuinely premium territory, with the added advantage of bamboo's superior softness over cotton at any weight.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it good for gifting?\u003c\/strong\u003e\u003cbr\u003e\n\u003cspan style=\"color:#555;\"\u003eExceptionally. It arrives looking considered and feels immediately luxurious. A reliable choice for birthdays, anniversaries, housewarmings, or anyone whose home you want to make feel better.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003chr style=\"border:none; border-top:1px solid #e0d8cf; margin:32px 0;\"\u003e\n\n\u003cp style=\"font-size:1.1em; line-height:1.9; color:#1a1a1a; font-weight:500; font-style:italic;\"\u003e\nSome things you notice once. The Deslay, you notice every morning.\n\u003c\/p\u003e\n\u003cp style=\"font-size:1.0em; color:#2a6e3f; font-weight:700; letter-spacing:0.04em; text-transform:uppercase;\"\u003e\nChoose your colour. Elevate your daily ritual.\n\u003c\/p\u003e\n","brand":"Sassoon Fab International Pvt. Ltd.","offers":[{"title":"Agean Breeze \/ Bath Towel","offer_id":47848723251358,"sku":"Deslay-75x150-Agean Breeze","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Agean Breeze \/ Hand Towel","offer_id":47848723284126,"sku":"Deslay-HT-Agean Breeze","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Coral Sunset \/ Bath Towel","offer_id":47848723316894,"sku":"Deslay-75x150-Coral Sunset","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Coral Sunset \/ Hand Towel","offer_id":47848723349662,"sku":"Deslay-HT-Coral Sunset","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Cinnamon Sand \/ Bath Towel","offer_id":47848723382430,"sku":"Deslay-75x150-Cinnamon Sand","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Cinnamon Sand \/ Hand Towel","offer_id":47848723415198,"sku":"Deslay-HT-Cinnamon","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Morning Mist \/ Bath Towel","offer_id":47848723447966,"sku":"Deslay-75x150-Morning Mist","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Morning Mist \/ Hand Towel","offer_id":47848723480734,"sku":"Deslay-HT-Morning Mist","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Ivory Linen \/ Bath Towel","offer_id":47848723513502,"sku":"Deslay-75x150-Ivory Linen","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Ivory Linen \/ Hand Towel","offer_id":47848723546270,"sku":"Deslay-HT-Ivory Linen","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Driftwood Dune \/ Bath Towel","offer_id":47848723579038,"sku":"Deslay-75x150-Driftwood Dune","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Driftwood Dune \/ Hand Towel","offer_id":47848723611806,"sku":"Deslay-HT-Driftwood","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Silver Birch \/ Bath Towel","offer_id":47848723644574,"sku":"Deslay-75x150-Silver Birch","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Silver Birch \/ Hand Towel","offer_id":47848723677342,"sku":"Deslay-HT-Sliver Birch","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Frosted Pine \/ Bath Towel","offer_id":47848723710110,"sku":"Deslay-75x150-Frosted Pine","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Frosted Pine \/ Hand Towel","offer_id":47848723742878,"sku":"Deslay-HT-Frosted Pine","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Sage Whisper \/ Bath Towel","offer_id":47848723775646,"sku":"Deslay-75x150-Sage Whisper","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Sage Whisper \/ Hand Towel","offer_id":47848723808414,"sku":"Deslay-HT-Sage Whisper","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Glacier Stream \/ Bath Towel","offer_id":47848723841182,"sku":"Deslay-75x150-Glacier Stream","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Glacier Stream \/ Hand Towel","offer_id":47848723873950,"sku":"Deslay-HT-Glacier Stream","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Lavender Haze \/ Bath Towel","offer_id":47848723906718,"sku":"Deslay-75x150-Lavender Haze","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Lavender Haze \/ Hand Towel","offer_id":47848723939486,"sku":"Deslay-HT-Lavender Haze","price":679.0,"currency_code":"INR","in_stock":true},{"title":"Indigo Dream \/ Bath Towel","offer_id":47848723972254,"sku":"Deslay-75x150-Indigo Dream","price":1299.0,"currency_code":"INR","in_stock":true},{"title":"Indigo Dream \/ Hand Towel","offer_id":47848724005022,"sku":"Deslay-HT-Indigo Dream","price":679.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0795\/0750\/files\/Agean-Breeze_5_9fa267c3-d8c5-450c-b3ef-db8579bd4140.jpg?v=1781264892","url":"https:\/\/sassoon.co\/products\/deslay-signature-100-bamboo-towel","provider":"Sassoon Fab ","version":"1.0","type":"link"}