Artemis Egyptian Cotton Towel in 650 GSM
650 GSM
Egyptian cotton
Skin Friendly
CRAFTED FOR COMFORT
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You already know what a good towel feels like. You've just never felt one quite like this.
The Artemis Egyptian Cotton Towel in 650 GSM was made for the moment just after a shower — when everything else falls away and the only thing that matters is the fabric against your skin. Woven from extra-long-staple Egyptian cotton and built to a generous 650 GSM, it wraps with a weight that feels genuinely earned. Not a mass-produced bathroom staple. A considered choice. A daily luxury that gets better with every wash.
The Experience
There is a quality to Egyptian cotton that you notice from the first touch — and keep noticing. Not the coarse texture of a standard towel that roughens after a few cycles. Not the thinning pile that signals a fabric giving up. The Artemis wraps with a consistent, plush depth that holds its character through years of washing, because the extra-long-staple fibres it's built from are simply stronger and smoother than anything standard cotton produces.
At 650 GSM, this is a towel with genuine presence. Thick enough to feel indulgent. Refined enough to absorb efficiently and dry quickly between uses. The kind of weight that luxury hotels invest in — available for your bathroom, in your choice of colour.
Why Egyptian Cotton Changes Everything
Standard cotton is spun from a mix of short and long fibres — uneven, inconsistent, and prone to breaking down. Egyptian cotton is different at its source. Grown in the Nile Delta and harvested by hand, it produces extra-long-staple fibres that are naturally stronger, finer, and more uniform than any standard variety. When spun into yarn, these fibres create a fabric that is measurably softer, more absorbent, and built to outlast anything regular cotton achieves.
The most remarkable thing about Egyptian cotton is what happens over time. It does not harden or thin with repeated washing. The long fibres hold together — and the towel holds its softness — in a way that standard cotton simply cannot sustain.
| Experience | Artemis 650 GSM Egyptian Cotton | Standard Cotton Towel |
|---|---|---|
| Against your skin | Plush, smooth, genuinely soft | Inconsistent texture, rough short fibres |
| After every wash | Retains softness, holds pile integrity | Stiffens, pills, and thins over time |
| Absorbency | High — dense 650 GSM pile draws moisture fast | Moderate — irregular fibres reduce efficiency |
| Durability | Long-staple fibres hold through years of use | Short fibres break down and shed with washing |
| For sensitive skin | Gentle, smooth loops, kind to all skin types | Can irritate, especially after repeated washes |
| What it says about you | Chosen with intention | Default choice |
Crafted With Intention
At 650 GSM, the Artemis sits at the upper end of premium towel construction — the weight range that five-star hotels and luxury spas choose for a reason. Dense enough to deliver a genuinely indulgent wrap. Refined enough to dry efficiently and hang beautifully after every use. The elegant woven border finish adds a considered, polished detail that holds up as well as the fabric itself.
Available in 6 carefully chosen colours — Aroma, Coral, Maroon, Taupe, Glacier, and Walnut. Tones selected to complement a premium bathroom rather than simply fill it. Each colour takes dye evenly because Egyptian cotton's uniform long fibres absorb pigment consistently — so what you see on day one is what you have a year later.
Who This Is For
For the person who has upgraded their skincare, their bedding, their morning routine — and now realises their towel hasn't kept pace. For anyone who wants a luxury Egyptian cotton towel that performs without compromise on softness, absorbency, or longevity. For anyone who believes a daily ritual, done well, is a form of self-respect.
The Artemis is also a gift that communicates genuine taste. Premium weight, exceptional softness, a fabric that speaks for itself the moment it's unwrapped. The kind of thing people receive and immediately understand.
Product Details
- Material: 100% Extra-Long-Staple Egyptian Cotton
- GSM: 650 GSM
- Bath Towel Size: 75 cm × 150 cm
- Hand Towel Size: 40 cm × 60 cm
- Construction: Dense, plush pile with elegant woven border
- Colours: Aroma, Coral, Maroon, Taupe, Glacier, Walnut
- Suitable For: All skin types, including sensitive skin
- Net Quantity: 1 Piece
- Brand: Sassoon Fab International Pvt. Ltd.
Care
Machine wash in warm or cold water on a gentle cycle with a mild detergent. Do not pour detergent directly onto the towel. Tumble dry on low or hang in shade. No bleach, no fabric softener, no ironing needed. Avoid fabric softener — it coats the Egyptian cotton loops over time and reduces both softness and absorbency. The Artemis takes care of itself.
FAQs
What makes Egyptian cotton towels better than regular cotton towels?
Egyptian cotton is grown along the Nile Delta and harvested by hand, producing extra-long-staple fibres that are naturally stronger, finer, and more uniform than standard cotton. These fibres create a smoother, denser yarn — resulting in towels that are softer against the skin, more absorbent, and significantly more durable over years of regular use. It is a meaningful, measurable upgrade.
Is a 650 GSM Egyptian cotton towel good for everyday use?
Yes — 650 GSM is the weight that premium hotels use precisely because it performs as well as it feels. Thick and absorbent enough to be genuinely indulgent, yet structured enough to dry properly between uses. The Artemis is built for daily use without any compromise on the luxury experience.
How absorbent is the Sassoon Artemis Egyptian cotton towel?
Very. The extra-long-staple Egyptian cotton loops have a naturally high surface area that draws moisture away from the skin quickly. At 650 GSM, the dense pile amplifies this — so you're dry faster and more thoroughly than a standard weight towel achieves.
Will the towel stay soft after repeated washing?
Yes — long-staple durability is one of Egyptian cotton's most valued qualities. The fibres hold together through repeated washing cycles in a way that short-staple cotton cannot match. With proper care, the Artemis maintains its softness, pile depth, and performance for years.
How should I wash and care for my Egyptian cotton towel?
Machine wash on a gentle cycle in warm or cold water with a mild detergent. Keep bleach and fabric softeners away — softener in particular coats the cotton loops over time and gradually reduces absorbency. Tumble dry on low or air dry in shade. That is genuinely all it needs to stay at its best.
Some things you notice once. The Artemis, you notice every morning.
Choose your colour. Elevate your daily ritual.
Crafted with thoughtfully selected materials, exceptional softness, and lasting quality — every Sassoon product is designed to elevate everyday comfort. From bath to bed, we focus on premium craftsmanship, skin-friendly fabrics, and details that bring luxury into daily living.
* Exceptional Softness
* Premium Materials
* Refined Craftsmanship
* Everyday Luxury
Manufactured/Imported/Packed/Marketed By:
Sassoon Fab International Pvt. Ltd.
B-277, Upper Ground Floor Derawal Nagar, Delhi, 110009
For more details or complaint please connect with us at sales@sassoon.co I info@sassoon.co
+91-9560003236 or write to us at the address as mentioned above.